When working for clients (or starting fresh on your own site) one of the best things you can do at the beginning of a link building campaign is pull in a few quick wins. Too many people have been burned by shady SEO practitioners in the past, or link builders who just didn't deliver. My motto for launching a campaign is always "start at the start." You see, it's pretty easy (and tempting) to immediately dive deep into a campaign and go after big campaign wins. Big wins are great. Everyone loves them - clients, leadership, the team. Everyone's happy....